The relationship between a CEO and CFO can quietly shape the direction of an entire business.
When it works, decisions feel joined-up. There’s clarity, challenge, and momentum. When it doesn’t, things tend to slow or drift.
More than a numbers role
It’s easy to think of the CFO as responsible for reporting, controls, and financial oversight. In practice, the role stretches much further into how the business actually runs and grows.
A true partnership at the top
In this video, James explores why the CEO–CFO dynamic matters so much, and how the best partnerships go beyond finance. He shares what strong collaboration looks like in practice and how to identify if it is falling short.
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